Volume 3 Issue 5
Research Articles
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Competition, Credit Constraints, and Organizational Innovation Behaviour: Exploring the Behavioural Drivers of Manufacturing Firm Performance
Khiati Souhail, Hind Ameni1-15Mar 25, 2025The purpose of this study is to investigate the complex link that exists between market competition, financial constraints, and innovative behavior inside manufacturing businesses. In this study, th...
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Service Quality 4.0: Toward an Integrative Conceptualization and Measurement Framework in the Digital Experience Era
DEMBELLE BASSALLA16-29Mar 25, 2025The service sector's quick move to digital has changed how people think about, judge, and help generate service quality. Traditional frameworks like SERVQUAL and SERVPERF, while essential, are progre...
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Entrepreneurial Service Quality: Toward a New Conceptualization Linking Innovation Capability and Customer Value Creation
Chami Ghizlane30-41Mar 25, 2025In an economy that is becoming more dynamic and driven by innovation, traditional ideas about service quality don't fully capture the entrepreneurial aspect that businesses use to create and deliver b...
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A Dual-Level Social Influence Model of Consumer Participation in Network- and Group-Based Virtual Communities
MAACHI Brahim42-53Mar 25, 2025The increasing ubiquity of digital platforms has altered consumer interaction dynamics, leading to the emergence of network-based and small-group virtual communities that influence online behavior thr...
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Customer Loyalty in the Digital Era: Toward an Integrated Conceptual Framework of Engagement, Trust, and Relationship Quality
Hicham Adarok54-62Mar 25, 2025This study presents a comprehensive conceptual framework to elucidate customer loyalty in the digital age by synthesizing relationship marketing, customer engagement, and trust theories. Although sub...
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Social and Human Capital Synergies: Toward an Integrated Model of Nascent Entrepreneurial Development
Ait Mahjoub Abdelkraim, Oudil Hajar63-75Mar 25, 2025Entrepreneurship is a socially embedded process influenced by the interaction between individual competencies and social frameworks. This research introduces an Integrated Model of Nascent Entreprene...